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SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results pages

SEM refers to the practice of increasing a website's visibility in search engine results pages (SERPs) through both paid and organic methods.

Google Ads, previously known as Google AdWords, is Google's online advertising platform. It enables businesses to create and display ads

It enables businesses to create and display ads on Google's search engine,

Google Analytics is a web analytics service offered by Google that tracks and reports website and app traffic.

Google Console, in the context of website management and SEO, refers to Google Search Console .